Skyrocket your conversion rates by knowing personalities of your prospects.

With trait-driven prospecting generation and marketing you get to know personalities of your cold contacts and make better results in email marketing. Over 90% of our customers recommend us.

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Get 30–50% better results in your email campaigns

By personalizing your messages for extroverts and introverts communication feels more natural to them and you get higher reaction rates.

Extroverts

Extroverts like huge possibilities and are not that much after for details. Use abundant expression and high emotional loading when talking to extroverts.

Introverts

Introverts pay attention to studies and practical things. Visions of daydreamers are not for them. Get attention of an introvert by using data and research material. Give some time and space to react and explore by themselves.

What does your digital footprint tell about you?

Do you want to test how our algorithm analyses you? Does it see you as an introvert or extrovert? What else it can figure out based on given information?

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Integrations for most popular CRM systems

You get the most out of personality data when it’s updated automatically to your CRM system.

“67% of prospects are opening messages and 23% are also answering”

”We at Inhouse do customer acquisition by email using Traitspotter’s service. It has been amazing to see 67% of prospects opening messages and 23% of them also answering. We got improvement of 42% by using Traitspotter’s service. I haven’t seen this level conversion improvements in a long time.”

Eero Klemetti, Inhouse Group Oy

Henkilökuvassa Inhouse Groupin Eero Klemetti

”Traitspotters share in click generation was over 70%”

“Campaign based on using extraversion trait data succeeded well beyond our expectations. We analyzed only 40% of message receivers, but in the end 70% of clicks we got came from persons we sent personalized messages!”

Ville Viljanmaa, Flashnode Oy

How does our service work?

Wide range of academic research has recognized that personality has significant effect in purchasing behaviour. For example S.C. Matz from Columbia Business School has explored it with her colleagues from universities of Stanford and Cambridge. Practical study (>3M views) using extraversion type targeted footage got 56% better results in online campaign.

We at Traitspotter have executed several campaigns, which have improved results of our customers by 30–50%.

Simple execution

We’ve made it very easy to start:

1. Let’s analyse receivers
2. We’ll create campaigns and contents based on trait data.
3. We’ll execute campaign
4. Just enjoy results

Now and constantly

Once the data has been analysed, it can be used several times. And creating new campaigns won’t cost a lot time and money either.

How you like 30–50% higher and constantly maintained results in email marketing?
What kind of effect it would have for whole business if you got 30–50% more leads and sales?

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Frequently asked questions

How Traitspotter works?

Traitspotter’s machine learning model is based e.g. on psychological Big Five -personality model. Traitspotter searches and analyses public texts of decision makers without violating privacy protection or GDPR-regulation.

Where you can use it?

We’ve got best results in email marketing and when the target has been lead generation. However, same principles and analyses can be used in other sections of email marketing and sale functions too.

What this requires from me?

Deployment has been made very straightforward and you don’t need to learn any new tools. Contacts are analyzed in our service and after that analyzed data is ready to be moved to your CRM or automated marketing system. We will also help you to create actual personalized marketing content or make it completely on behalf you.

How do we proceed in this?

Let’s have demonstration meeting, choose real target and then improve results of campaigns 30-50%.
Get in touch!

GDPR and privacy protection

We take information security and privacy protection seriously. We follow guidance of Data Protection Supervisor and respect EU’s General Data Protection Regulation (GDPR). Our analysis data can be used for the purpose of marketing and sales.

Should we first concentrate in other matters of digital marketing?

Exploiting personality, e.g. extraversion data is scientifically proved, the most effective way to improve results in marketing and sales, because in the end it’s always a human that makes decisions. Therefore it’s effective to personalize communication first and maybe then move to defining customer personas and customer journeys.

How the analysis is actually done?

We use publicly available data and digital footprints left by decisions makers as the material. Machine learning algorithms are able to make accurate analyses with relatively small samples.

How reliable the analysis is?

If our algorithm cannot make reliable estimate enough, it won’t give result regarding those traits at all. Therefore reliability has been automatised and results are only given in that case they are reliable enough. Analysis is machine based and therefore it can never be 100% match with reality, but of course that level of match is not needed while seeking sufficient level of reliability and business benefit.