Insights

Here you’ll find useful information about personalization of communication, guides for it and also a personality test.

Traitspotter’s blog

Read our newest articles about personality types, more efficient email contacting and other interesting themes.

Quick guide for personality testing

03.03.2023

Many of us have taken some kind of “personality test” at some point in our…

Lue lisää

Personality traits described

01.03.2023

In Big Five model human personality is determined by five dimensions, which are: Openness Conscientiousness…

Lue lisää

Personality types at workplace

27.02.2023

Did you know that an adult’s personality is a very stable and permanent characteristic? Many…

Lue lisää

Traitspotter Big-5 personality test

By answering this test you get broad analysis of your traits what comes to openness, conscientiousness, extraversion, agreeableness and neuroticism.

Take the test

Frequently Asked Questions

How Traitspotter works

Traitspotters machine learning model is based e.g. on psychological Big Five -personality model. Traitspotter searches and analyses public texts of decision makers without violating privacy protection or GDPR-regulation.

Where you can use it?

We’ve got best results in email marketing and when the target has been lead generation. However, same principles and analyses can be used in other sections of email marketing and sale functions too.

What this requires from me?

Deployment has been made very straightforward and you don’t need to learn any new tools. Contacts are analyzed in our service and after that analyzed data is ready to be moved to your CRM or automated marketing system. We will also help you to create actual personalized marketing content or make it completely on behalf you.

How do we proceed in this?

Let’s have demonstration meeting, choose real target and then improve results of campaigns 30-50%.
Get in touch!

GDPR and privacy protection

We take information security and privacy protection seriously. We follow guidance of Data Protection Supervisor and respect EU’s General Data Protection Regulation (GDPR). Our analysis data can be used for the purpose of marketing and sales.

Should we first concentrate in other matters of digital marketing?

Exploiting personality, e.g. extraversion data is scientifically proved, the most effective way to improve results in marketing and sales, because in the end it’s always a human that makes decisions. Therefore it’s effective to personalize communication first and maybe then move to defining customer personas and customer journeys.

How the analysis is actually done?

We use publicly available data and digital footprints left by decisions makers as the material. Machine learning algorithms are able to make accurate analyses with relatively small samples.

How reliable the analysis is?

If our algorithm cannot make reliable estimate enough, it won’t give result regarding those traits at all. Therefore reliability has been automatised and results are only given in that case they are reliable enough. Analysis is machine based and therefore it can never be 100% match with reality, but of course that level of match is not needed while seeking sufficient level of reliability and business benefit.