{"id":3143,"date":"2023-12-20T08:59:00","date_gmt":"2023-12-20T08:59:00","guid":{"rendered":"https:\/\/traitspotter.com\/?p=3143"},"modified":"2023-12-22T08:01:45","modified_gmt":"2023-12-22T08:01:45","slug":"how-to-supercharge-email-marketing-performance-by-leveraging-insights-about-introverts-and-extroverts","status":"publish","type":"post","link":"https:\/\/traitspotter.com\/how-to-supercharge-email-marketing-performance-by-leveraging-insights-about-introverts-and-extroverts\/","title":{"rendered":"How to Supercharge Email Marketing performance by Leveraging Insights About Introverts and Extroverts"},"content":{"rendered":"\n

This article explores how to enhance email marketing performance by leveraging insights into the personality traits of introverts and extroverts. It provides practical tips for crafting email content and tone that resonates with each personality type, leading to increased open, click, and reply rates. The article also introduces the Traitspotter app, which helps tailor email marketing strategies to the recipient’s personality, promising significant improvements in engagement and effectiveness.<\/em><\/p>\n\n\n\n

Understanding Introverts and Extroverts: The Key to Redefining Marketing Success<\/h3>\n\n\n\n

In the complex environment of different human personalities, especially the introverts and extroverts stand out for their distinct traits. Introverts, often reflective and reserved, thrive in solitary settings and need time to recharge after social interactions. Extroverts, on the contrary, are outgoing and energised by social gatherings, displaying a natural knack for communication and networking.<\/p>\n\n\n\n

In today’s business world email marketing has become a challenging arena. Marketeers and their marketing contacts are already bombarded with too many messages every day. Standing out from the noise is becoming harder, but for those who manage to catch the attention in the right tone and time, email marketing will still be a great tool to start discussions and to win new customers.<\/p>\n\n\n\n

The Traitspotter insights are created to boost the open rates, click rates and reply rates of sent emails by more than 30%. By leveraging insights into a contact’s extroversion or introversion, Traitspotter equips marketeers with the knowledge to tailor the tone of the messages to match the naturally preferred style of the recipient.<\/p>\n\n\n\n

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Catching the Attention by Using the Right Tone<\/h3>\n\n\n\n

The key to skyrocket email marketing performance lies in the tone of message. Using right words and right tone in the subject line and content (and images if used) has been proven to increate open, click and reply rates by staggering 30% to even 50%. When the tone is right, the message stands out from the crowd of random marketing messages and emails. By knowing and leveraging insights about individual traits of the contacts, particularly extroversion, marketeers can gain massive improvements to their email performance.<\/p>\n\n\n\n

Here\u2019s concrete examples of how extroverts and introverts are quite different in their preferred communication tone and tempo.<\/p>\n\n\n\n

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