30-50 % Boost to your marketing and sales with the Traitspotter HubSpot App!

Update your contacts, find more decision makers and know exactly what kind of communication works the best with them. Really connect with your contacts and start closing more deals!

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Get 30–50% better results in your sales and marketing campaigns

By personalizing your messages for extroverts and introverts the communication works like a charm and the number of positive reactions will skyrocket!

Here’s some insights how the communication with extroverts and introverts differs:

Extroverts

Extroverts like huge possibilities and are not that much after for details. Use abundant expression and high emotional loading when talking to extroverts.

Introverts

Introverts pay attention to studies and practical things. Visions of daydreamers are not for them. Get attention of an introvert by using data and research material. Give some time and space to react and explore by themselves.

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Seeing is believing and here you can see and test it yourself!
– The Updater keeps your HubSpot contact updated
– The Finder lets you find and add new decision makers with a single click
– The Analyzer gives you the personality insights to really start converting those contacts to customers

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Integrations for most popular CRM systems

If you’re not using HubSpot, we offer the features for other systems and as a stand-alone implementation too. Give us a shout!

“67% of prospects are opening messages and 23% are also answering”

”We at Inhouse do customer acquisition by email using Traitspotter’s service. It has been amazing to see 67% of prospects opening messages and 23% of them also answering. We got improvement of 42% by using Traitspotter’s service. I haven’t seen this level conversion improvements in a long time.”

Eero Klemetti, Inhouse Group Oy

Henkilökuvassa Inhouse Groupin Eero Klemetti

”Traitspotters share in click generation was over 70%”

“Campaign based on using extraversion trait data succeeded well beyond our expectations. We analyzed only 40% of message receivers, but in the end 70% of clicks we got came from persons we sent personalized messages!”

Ville Viljanmaa, Flashnode Oy

How does our service work?

The Analyzer: Wide range of academic research has recognized that personality has significant effect in purchasing behaviour. For example S.C. Matz from Columbia Business School has explored it with her colleagues from universities of Stanford and Cambridge. Practical study (>3M views) using extraversion type targeted footage got 56% better results in online campaign. We at Traitspotter have executed several campaigns, which have improved results of our customers by 30–50%.

The Finder: Finding the right people to connect has always been an issue in sales and marketing. Our AI algorithm finds the right contacts from your target organization based on their influence level and function. Just browse through the found contacts in HubSpot (Traitspotter app view) and add the ones you see being the most valuable!

The Updater: The stats from our clients show that 20-40% of HubSpot contacts are outdated. That’s a lot! People change their employers or positions regularly which leads to rotten data in your HubSpot. And that leads to bounces, spam points, dropping motivation and morale when calling and so on. The Updater compares automatically the public data about the contacts and tells you which contacts are off. And the mass updater let’s you fix those contacts too!

Simple execution

We’ve made it very easy to start:

1. Register to our service for free
2. Add and connect your HubSpot with Traitspotter
3. See how the core features work
4. Book a free meeting with us to hear out the best practices

Now and constantly

Once the contacts have been analyzed, the information should be used regularly. And creating new personalized campaigns won’t cost a lot time and money either.

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Frequently asked questions

How Traitspotter works?

Traitspotter’s machine learning model is based e.g. on psychological Big Five -personality model. Traitspotter searches and analyses public texts of decision makers without violating privacy protection or GDPR-regulation.

Where you can use it?

We’ve got best results in email marketing and when the target has been lead generation. However, same principles and analyses can be used in other sections of email marketing and sale functions too.

What this requires from me?

Deployment has been made very straightforward and you don’t need to learn any new tools. Contacts are analyzed in our service and after that analyzed data is ready to be moved to your CRM or automated marketing system. We will also help you to create actual personalized marketing content or make it completely on behalf you.

How to get started?

Let’s have demonstration meeting, choose real target and then improve results of campaigns 30-50%. Get in touch! Or install the HubSpot app directly!

GDPR and privacy protection

We take information security and privacy protection seriously. We follow guidance of Data Protection Supervisor and respect EU’s General Data Protection Regulation (GDPR). Our analysis data can be used for the purpose of marketing and sales around the globe.

Should we first concentrate in other matters of digital marketing?

Leveraging personality traits, e.g. extraversion data is scientifically proved, is the single most effective way to improve results in marketing and sales. In the end it’s always a human that makes decisions. Therefore it’s effective to personalize communication first and then maybe move to defining customer personas and customer journeys (and here the Traitspotter insights give you a great starting point!)

How the analysis is actually done?

We use publicly available data and digital footprints left by decisions makers as the material. Machine learning algorithms are able to make accurate analyses with relatively small samples.

How reliable the analysis is?

If our algorithm cannot make reliable estimate enough, it won’t give result regarding those traits at all. Therefore reliability has been automatised and results are only given in that case they are reliable enough. The client cases and our own campaings have shown that the impact is huge. Book a meeting and we’ll show you.